INSIGHTS
Industry
Media & Entertainment
Location
Kathmandu, Nepal
Use Case
Hybrid Cloud OTT Platform with Secure Media Delivery
Architecture Type
AWS + On-Premises (Hybrid Cloud)
AWS Partner
Max International
Executive Summary
Music Nepal, a digital media and music streaming platform based in Kathmandu, Nepal, transformed its operations using a robust hybrid cloud architecture on Amazon Web Services (AWS). By combining AWS's global infrastructure with its existing on-premises media processing systems, Music Nepal achieved greater scalability, improved user experience, enhanced development velocity, and significant cost optimization. The solution was implemented in collaboration with AWS Advanced Partner, Max International.
About the Customer
Music Nepal is a pioneer in digital media distribution in Nepal, offering music streaming, video content services, royalty management, and distribution to global platforms like Spotify, Apple Music, and Amazon Music. Their mission is to connect Nepali artists with global audiences through transparent, scalable digital platforms.
Business Challenges
Infrastructure Constraints
Music Nepal's legacy infrastructure lacked scalability, had high maintenance costs, and couldn’t handle traffic spikes effectively.
Performance Limitations
Music Nepal faced high latency for global users, inconsistent performance during peak times, and limited system visibility.
Deployment & Development Bottlenecks
Manual deployments led to long release cycles, with developers burdened by infrastructure management.
Global Delivery
Music Nepal struggled to efficiently serve global users due to the absence of a CDN and edge caching.
Business Impact
Operational Efficiency
Music Nepal significantly reduced infrastructure costs and maintenance overhead by eliminating manual deployments and automating tasks like monitoring, security, and backups through managed AWS services.
Developer Productivity
Music Nepal achieved much faster release cycles with containerized pipelines, enabling seamless QA, staging, and deployment processes.
Performance & Availability
Music Nepal ensured 99.99% uptime, reduced local stream latency via ISP edge caching, and scaled effortlessly to global audiences using CloudFront.
Security & Compliance
Music Nepal secured data with full encryption, maintained continuous audit trails using CloudTrail, and simplified compliance management.
Solution Overview
With the help of AWS Advanced Partner Max International, Music Nepal adopted a hybrid cloud architecture that integrates local infrastructure with AWS cloud services. The solution includes cloud-native microservices, secure local transcoding, and global media delivery providing scalability, performance, and operational efficiency.
Key Solution Components
Hybrid Cloud Architecture
Combines on-premises DRM workflows with AWS services for seamless integration and data syncing.
Containerized Microservices (Amazon ECS Fargate)
Deployed modular OTT services (e.g. streaming, voting, payments) in containers, enabling efficient scaling and faster updates.
Scalable Storage and Global Delivery (Amazon S3 & CloudFront)
Used Amazon S3 for reliable media storage and CloudFront CDN for secure, fast global content delivery.
Reliable Databases (Amazon RDS - MySQL, Multi-AZ)
Implemented a highly available, fault-tolerant relational database with automatic backups and failover support.
High-Speed Caching (Amazon ElastiCache - Redis)
Reduced latency and improved performance by caching frequently accessed content and metadata.
DevOps Automation (CodePipeline, CodeBuild, CodeDeploy)
Automated CI/CD workflows for faster, more reliable application releases with blue-green deployment strategies.
Monitoring and Observability (CloudWatch, X-Ray, CloudTrail)
Enabled real-time performance monitoring, request tracing, and audit logging to detect issues early and ensure compliance.
Secure Networking (Route 53, AWS WAF, ACM)
Used Route 53 for DNS management, AWS WAF for web application security, and ACM for SSL/TLS encryption.
Hybrid Integration Tools (AWS Storage Gateway, Site-to-Site VPN)
Integrated on-prem media processing with the cloud securely and efficiently, ensuring continuity of DRM and local workflows.
Customer Statement
“With AWS and Max International, we are building a scalable, secure OTT platform that serves millions across Nepal and beyond — while simplifying operations. The hybrid architecture lets us preserve our DRM workflows and scale globally.”
Partner Collaboration
- Architecture design and deployment support
- Knowledge transfer for Music Nepal’s internal team
- Best practices in media security, global scaling, and hybrid integration
- Ongoing strategic guidance and 24/7 support
Future Roadmap
Near-Term Plans
Music Nepal plans to integrate AWS Elemental Media Services for live and on-demand streaming, use CloudFront Functions for edge-side personalization, and automate workflows with AWS Lambda.
Long-Term Vision
Music Nepal aims to implement AI/ML personalization with SageMaker, advanced analytics using Kinesis, enhanced DRM via MediaPackage, and expand globally with AWS Global Accelerator.